The Alchemists – Blog

He is responsible for bringing the concept of transmedia storytelling and leading innovators in the field to Brazil.

Before founding The Alchemists, he was involved in convergence, innovation and content projects for clients like Danone, Unilever, Nokia, Bradesco, Vivo, Banco Real and Volkswagen.

Mauricio was the first Latin American to participate and speak at the Futures of Entertainment conference at MIT. He was the Latin American jury member at the Festival of Media in Valencia (Spain) and is part of the world board of the Medici Institute, fostering innovative study of the Renaissance.

He began his career as an entrepreneur at the age of 15, when he developed a story-creation platform with writer Sonia Rodrigues. Used in over 4000 schools, it was licensed 8 times and used as a tool to facilitate innovation and creativity for companies and institutions like the UN, Krakt, Petrobras, IG and Oi.

During his tenure, Heroes 360 became a financial and critical success.  Forester Research has estimated the value of the initiative at $50,000,000 and it won an Emmy for Excellence in Interactive Programming.

Before joining Heroes, Warshaw spent six seasons on the TV series Smallville where he produced all the show’s transmedia content and integrated advertiser initiatives.  The Smallville websites and projects won various awards, helped build a large fan community, and became a major source of revenue for the property.

Warshaw has partnered on projects with Volkswagen, Ford, Sprint, Toyota, Verizon Wireless, Cisco, Johnson & Johnson, TRESemmé, Coca-Cola, Nokia and Nissan.  He has written for television and comic books and produced and directed webisode series for Warner Bros, The CW, NBC, Elle Magazine and the NFL.

He was born and bred in Los Angeles, California with a stopover at the University of Georgia for a degree in Journalism and Mass Communication.

Darin has sold original screenplays and written feature film adaptations for Warner Brothers Independent, Essential Pictures, Castle Rock Entertainment and Walt Disney Feature Animation Studios.  Exploring Television and Transmedia spaces, Darin has written original content for Elle Magazine, Coca-Cola Brazil and Fishbowl Worldwide Media.

He graduated Summa Cum Laude in English, Creative Writing from the University of Colorado, Boulder and earned his Master of Fine Arts degree in Screenwriting from USC’s School of Cinematic Arts.

Amy Kaufman Levy, was head of production of Stardust Studios, a bicoastal creative production company in Santa Monica, California that specializes in motion design, animation, visual effects and live-action production. At Stardust, she led all aspects of production for design, animation, visual effects and branding, and supervises projects from concept through final production, including mastering for air. She manages a staff to ensure the adherence of client direction while maintaining focus on creative excellence. Amy creates and maintains client relationships and has instituted production pipeline processes. She has produced a wide range of projects including logo design, animation, live action/editorial commercials and network packages.

Began her professional experience in the Ministry of Culture where she majored in Lei Rouanet and Audiovisual, supporting cultural producers and NGOs in project development.
She worked in brand consultancy at Future Brand and Thymus Branding in Innovation and Brand Language projects.
In the last five years has been in the agencies Ogilvy & Mather and CASA / JWT, devoting herself to the Strategic Planning and Communication of global and regional brands for Coca-Cola, Kraft, Burger King, Johnson & Johnson, among others.

Sorry, this entry is only available in Português.

Sorry, this entry is only available in Português.

Sorry, this entry is only available in Português.

Having acted during this time mainly in the areas of Direction and Photography. He graduated with a degree in Scenic Arts, worked as an actor in soap operas on the Globo and Record networks, films such as, “A Suprema Felicidade” by Arnaldo Jabour as well as theater projects as actor and producer having performed among other works, “A Cantora Careca” by Ionesco and “Esperando Godot” by Samuel Beckett.
Leads in the London office of The Alchemists, with his wife Carolina Orofino.

In television, worked alongside interviewer Leda Nagle on the program “Sem Censura” and with the journalist Alberto Dines on “Observatório da Imprensa”, both on TV Brasil, a Brazilian public station. On television, she has produced programs on Canal Brasil, Futura and GNT in partnership with Plano Geral.

She decided to trade in coconut water with a view of the Ipanema sunset for the delicious flavor of five o clock tea and new challenges in London.
Leads alongside husband Rogério Andrade, writer of The Alchemists UK